Company News, Marketing News

CVS Beauty Picks Up Gen Z Skincare Brand Skin Proud

The retail expansion comes on the heels of its launch at Walmart.

Author Image

By: Lianna Albrizio

Associate Editor

Gen Z skincare brand Skin Proud is now being sold at CVS Beauty.   As part of the retailer’s expansive portfolio, Skin Proud brings its affordable and inclusive selection of best-selling products, including CVS exclusives Secure the Barrier Skin Barrier Support Cream and Secure the Barrier Skin Barrier Booster Serum alongside TikTok viral favorites Serious Shade and Face Melt, bestsellers Velvet Cloud and Sorbet Skin.   The retail expansion comes on the heels of its launch at Wal...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters